Since 2013, we’ve been in collaboration with global design leading companies every year such as Kikkerland, Umbra, Ariel Rojo Studio. For the first project, we held Korea Design Challenge 2013 in collaboration with Kikkerland, based in New York, to introduce the excellence of Korean creative design to the whole world through the global culture exchange under the theme of ‘back to the origin of Korea’. 4 additional new designs through Ariel Rojo studio + KT&G SangsangMadang “1+1=3 design workshop” will be launched by Kikkerland soon. In 2014, we hosted Umbra, based in Toronto Canada, to hold Korea Design Challenge 2014 together under the theme of “wake up the wall”, the wall/hook category, and shared Umbra’s expertise in designing and producing thousands of original products and worked in a collaborative method with Korean young designers with the view of producing their designs for manufacturing and global distribution by Umbra. Competition winners may potentially have their designs produced and receive royalties.